Our team

The fit! team is compromised of a mix of veteran startup technologists and life-long fitness professionals, headquartered in Los Angeles, CA.

Michael DeVerna

Co-Founder, CEO

Mike has been building startups over the past 15 years. He recently was the COO and part of the founding team at Wag! He is an advisor and mentor at AmplifyLA & has helped several startups scale to millions of users. Mike grew up playing soccer, tennis and swimming -- now he enjoys hiking, crossfit, boxing and tennis. His mission in starting Fit! was to build a tech-enabled company that gets people to enjoy moving and playing again through a marketplace and community of the best trainers and programs accessible from your mobile phone.

Adam Frater


Adam Frater is a marketing professional and entrepreneur with a passion for everything health and fitness. After owning a high-end fitness studio, he launched Body Alchemy, a publishing company for his personal fitness brand. Specializing in online calisthenics programs, he instantly became one of the top recognized athletes in his space. He now focuses his time on building the Fit! App to further the mission of making the world healthier and happier.

Jeremy Nelson

Head of Mobile Engineering

Jeremy has over a decade experience developing on iOS. He was the founding engineer at Wag! and formerly the Head of Mobile Engineering.

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