Mike has been building startups over the past 15 years. He recently
was the COO and part of the founding team at Wag! He is an advisor and mentor at
AmplifyLA & has helped several startups scale to millions of users. Mike grew up playing
soccer, tennis and swimming -- now he enjoys hiking, crossfit, boxing and tennis. His
mission in starting Fit! was to build a tech-enabled company that gets people to enjoy
moving and playing again through a marketplace and community of the best trainers and
programs accessible from your mobile phone.
Adam Frater is a marketing professional and entrepreneur with a passion
for everything health and fitness. After owning a high-end fitness studio, he launched Body
Alchemy, a publishing company for his personal fitness brand. Specializing in online
calisthenics programs, he instantly became one of the top recognized athletes in his space.
He now focuses his time on building the Fit! App to further the mission of making the world
healthier and happier.
Head of Mobile Engineering
Jeremy has over a decade experience developing on iOS. He was the founding engineer at Wag! and formerly the Head of Mobile Engineering.